How did you use media technologies in the construction an research, planning and evaluation stages?
- During the planning and research phase of creating our media product, we used many technological platforms.
The main technology we used to collect and document our research was blogger.com. This website was useful as it allowed us to write about our ideas, research and evaluate our practical work, alongside embedding images and videos to support this such as embedding the trailers and posters that we deconstructed.
- We used the website SurveyMonkey to construct and carry out an online survey to receive feedback on our initial ideas from our target audience
We then used Microsoft Excel to develop response graphs and charts in order to present our results clearly way which was easy to understand when referring back to them throughout the planning process.- Much of the Research into our trailer was done using the video sharing web platform YouTube, as this allowed us to find watch and deconstruct real media products showing us ideas for our own Trailer; deconstructing films such as The Hunger games and Exam for inspiration. We also used it to find the basis for our soundtrack as it holds a large database of uncopyrighted music. Using Google also helped with finding film websites and posters to deconstruct for the same reason.
- The majority of technology used however, was in the construction stage of the process. While shooting the footage for our trailer we used A Canon 550d and an iPhone for the footage as well as a Nikon DSLR D80i for stills as these cameras allowed us to shoot extremely high quality footage and images for a professional looking finish.
- We also used a zoom sound recorder for high quality audio and used a clapper board in order to have perfect synchronisation in the editing process.
- We also used a series of lights in order to achieve the suitable lighting states for each shot including Arri halogen fresnels and Floodlights (for example the backlit floodlight created the silhouette effect desired in the hand on glass shot).
- In post production we used many media programmes to edit our final products. For the trailer we began editing with iMovie to select all of the desired footage. We used this due to its simplistic easy to use layout which saved time in this process.
- After this we used Final cut 7 to finalise the editing due to its industry standard capability allowing us to colour edit shots to create a professional visually constant trailer. This also helped us to create fx within our trailer such as creating a CCTV shot and a scope shot. We also used this to sync the audio in with the visual.
- After this we used Final Cut 10 to add sound effects due to its large sound bank which gave us the variety of choice needed to source exactly what we needed.
- For the Poster editing we began using photo editing software such as Ribbit and Pixlr, however after being unhappy about the quality we used Photoshop CS6 and Photoshop Elements to create a more professional finish.
- We also used Dafont.com to choose the basis font for our typography, which we then manipulated in Photoshop to create our own typography.
- For our website we used Wix.com as its simplistic user function allowed us to add all of the features which we wanted to our website. Websites such as tech.pro allowed us to explore additional features in Wix that we experimented with to create our final product such as creating a multiple image interchangeable background.
In the evaluation stages we used social media platforms such as Facebook and Twitter to share our product in order to receive feedback from our target audience. We uploaded the video to YouTube so that it is accessible to people for them to feedback. We also used SurveyMonkey again to receive in depth feedback on our product from our audience.
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