Hotel Rwanda
Poster deconstruction
Graphic Design
The typography is effective with the red and black coloured
font representing and connoting the blood spilt and the fallen in the Rwandan
massacre. The blocky font keeps the serious tone within the poster, as it is
based on true events.
The title is kept out of the centre triangle of the poster
to draw the viewer’s eyes to it and make them spend longer taking in the
information of the poster. The tag line
and image of the main character are also kept out of this central triangle for
this same reason.
The main image is of a man with some other characters below.
The image of him is largest to highlight to the viewer that he is the main
character. The characters below are of
other key characters within the film. The colouring at bottom of this central
image is the colouring of the Rwandan flag.
Faded behind the image of these characters you can see the
image of a large crowd of people, who the audience will assume is linked to the
silhouette in the lower sector of the poster. This image shows the viewer that
there was a large scale disaster in the film and so encourages them to watch.
The silhouette of the hands is very effective as it
represents the Rwandans reaching out for help from the people in the central
image and shows the desperation that they all felt. This is a very creative and
emotive image for the audience, and it shows them that the story is a “heart
wrencher.”
The caption “When the world closed its eyes, he opened his
arms” really brings the viewer into the story as they see this man as a hero
figure and they can clearly see that he is a kind, generous person that they
can relate to.
Setting
The Background image which fills the left and right thirds
of the poster is the shot of the sky at sunset. From these warm colours of pink
and orange, it both has links with Africa, as well as indicating the deaths
suffered due to the red tinting of the sky. This has connotations of suffering
and loss with reference to the fields of red poppies in WW1 and the bible
reference of water turning red with blood with the seven angels. These are all
very emotive references and so show the audience the tragedy that is shown in
the film
No comments:
Post a Comment