Premium Rush
Trailer
Camera angles
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Lots
of establishing shots showing New York – landmark promotion
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Mid-shots
and various angles of roads, cars and general traffic – emphasis on type of
film (Action, Thriller)
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Close
up on bike chain and the wheels to show how it is a key element in the film.
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Hand
Close up stopping the bike m- used with other techniques to show that this is a
turning point within the plot of the film.
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Most
shots are close – shows tension – thriller genre, keeps audience in suspense –
young adults target audience - current trend of adrenalin seekers.
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Mid
shot of car approaching from directly in front – is slowed down builds the
tension.
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- Mostly shots of city with a few establishing shots of additional places
such as the greyscale shot of a dock which show that the film has more than one
layer.
Editing
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Fast
pace –
o
Highlights
the action genre and shows the audience that the film is going to be upbeat and
exciting.
o
The
first several establishing shots only last around half a second each with jump
cut transitions between them. The
establishing shots show that the film is set in the city showing that the film
has an urban genre. In between these
shots are shots of the main character on his bike giving information about the
film to the audience.
-
Fade
to black and fade from black breaks up different events in plot shows progression
of the storyline
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Rapid
single frames of slug – speed and pace of entire film shows how upbeat it is –
thriller/action
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Title
sequence – special FX map of main character’s route – summary of events in one
shot
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Majority
of shots are tracking shots – links to theme of movement and speed – shows that
the genre is action
Sound
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Repetition of “Wilee” emphasis on
main character
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Key phrases link to genre “It’s life
and death”
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Sound of trains passing – aural
representation of speed theme used throughout trailer
-
Soundtrack and dialogue intertwined
very cleverly as soundtrack volume decreases with key, important dialogue –
builds tension and emphasises genre.
o Example is
when the man is asking Wilee if he has a family or friends who will miss him –
where the equilibrium is lost and the tension begins to build
-
Music is modern – shows that the film
is urban and makes it relevant to the target audience who would be young adults
as well as adults.
-
Soundtrack matches edits with the
beats – very effective in creating a big impact for the audience and conforms
to conventions of action trailers.
Mise-en-scene
-
Shot in club with Wilee’s friends has
red light shows the danger aspect of the film and correlates with the dialogue
over this shot.
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Wilee rides against the traffic –
shows both character traits and that the film covers controversial topics and
themes.
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Wilee is in red – he is in danger –
vibrant colour – attracts danger
-
Wilee is on a professional, high
class bike – shows audience he is a good rider and stands a chance against
danger presented so applies chance to the plot – makes it exciting for the
audience.
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- Shots of wads of money show the
involvement of money and also enforces the idea of power – links to genre of
thriller and makes the film appear more exciting for the audience
-
Shots of fences and other obstacles
show the audience that the journey undertaken in film is a challenge –
appealing to target audience in current trends of action adventures.
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Smoke is used to show the presence of
immediate danger – common in action films.
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Wilee’s bike and equipment are
slightly rusted and clearly quite old which puts him in comparison to the
wealthy people he is dealing with and allows the audience to empathise with him
immediately – links to issues faced by many young people in modern society
thrown into disequilibrium of the situation that the main character faces.
Titles
-
“This
Summer” is on a black background and is in a pale stone colour so stands out –
typography is like blocks of cement – links to the theme of the road.
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“Ride,”
“Like,” and “Hell” are all plainer typography for the actual text but the road
is shown in the background with slowed graphics of pieces of rock in the air –
showing some sort of explosion or damage to the road which links to the action
genre.
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“From
Columbia Pictures” is shown in the block plain text on a cityscape background –
used both as typography and an establishing shot.
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“Premium
Rush” is shown on a bike frame with colour theme of yellow black and white –
city colours linking to themes used in film and the genre of the film.
o
Behind
the bike frame you can see the wheel still spinning fast which links to the
themes of speed and movement.
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Background
in “coming soon” typography is a section of road – links back to theme used
throughout.
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