Mise en scene
- · The opening of the trailer shows old Victorian toys in an abandoned house. The lighting is dim and is unnerving for the audience as we cannot really see what the situation is - we are immediately shown that this is a trailer for a horror film. The trailer is unnerving rather than gory however so we can assume it is going to be a supernatural or psychological horror film (from the rest of the trailer we can gather it is a mix of both).
- · The use of children in the trailer is a new stereotype of horror films - usual conventions of childhood is innocence and purity but horror films, such as the woman in black, use the unnerving image of a child who acts as an adult to unsettle audiences.
- · The lighting is used very well to add to the Edwardian mise en scene to create the horror genre atmosphere. Grey filtered natural lighting is used when outside to give a sense of being in a desolate place - the place is big but there is very little there.
- · The dark candle lighting inside the house is used to create a sense of the unknown- there is a constant enigma of what is in the house as we can see very little of the location- the dim lighting and the dark tailored clothes of our hero mean that in some shots we can see very little apart from his pale face.
Sound
- · There is very little sound with only the diegetic chiming of the old ‘musical monkey’ toy and the little girl talking non-diegetic voice-over; this creates the atmosphere for the audience and subsequently makes the audience easier to ‘make jump’ as we are having to focus very closely on the trailer to hear.
- · The rhyme used in the trailer is specifically written for the film - it creates the illusion that this is a real folk story that the villagers made songs of warning about; this is also shown through the use of the scratched photographs showing the ghost in the window such as you might see on a real documentary.
- · The little girl’s voice is unnerving for the audience to hear a child talking about such a scary concept and the mature tone of the little girl’s voice is most unsettling because it subverts the media representations of children being ignorant to such horrors.
Editing
- · The chiming of the child’s toy also is used really well to align with the cuts between the clips of the film- with each chime the screen goes black and then shows a very short clip of the quicker, I assume later parts, of the film without revealing the plot.
- · The panning shots are used well at the beginning of the trailer in contrast to the quick jump cuts later to create dis-equilibrium - the audience is given a sense of how the film will be in terms of how it will be based mainly around the anticipation of a ‘jump’.
- · The final, slower shot of the man looking out the window uses very little editing to create tension and anticipation for the ‘jump’ - after seeing the rest of the trailer we know this is a horror film and so the audience anticipates something happening. The woman appearing behind the man makes the audience unsettled and intrigued by the film as we cannot gather from the trailer what the real plot is.
- · The typography is linked very well the rest of the trailer. It is designed to look like someone/something has scratched into the glass. It is in a very old fashioned text to indicate this is a costume horror. It is similar to the font used on when the man finds the message ‘you could have saved him’ on the wall in blood and is shown at the window we immediately before saw him looking out of to show the audience that this is the main location of this film.
Camera angles
- · The eye-line shots create the sense we are actually in the situation with the hero of the film. This is appropriate for this genre particularly because most horror films aim to make the audience feel in the same situation as the victim - e.g. we do not see something until they do. This is directly linked to identifying the intended audience as viewers can clearly see this is going to be a classic psychological ghost story and will entice fans of this genre.
- · Low and high camera angles are used throughout to give the sense that the character is being watched – these create an unsettled atmosphere as the camera angle implies that the character is not alone.
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