- Text - The font must be suitable and easily readable for all ages but directly aimed at our target audience of males and females 18-30.
Title - This is essential to allow the viewers to know exactly what film's website they are looking at. It relates back to our typography in that it must be memorable and stand out for the viewer to remember and focus on it in the future.
Theme - Includes colour schemes and the genres conventions. It must relate to our film and include dark colours such as greys, browns and blacks and also bright but dangerous colours such as red, yellow and orange (to signal fire and destruction).
Sound - We can include sound in the background to build up tension amongst the website. This would make our film seem more professional and eye-catching. It would draw the viewer in by using the sensory system of sound aswell as the use of eyes to view the website.
Easy to navigate - This is essential so that the viewer does not get easily confused throughout the website and knows exactly where to find what they are looking for.
Don’t have to scroll down the page - This would be great because all the information that the viewer needs would be on the homepage in one sight, so that the viewer can monouver their eyes around the webpage without the effort of scrolling and looking for more info. This would be the first piece of info and data the viewer would see, therefore, would be best to have the most important information directly in eyes level as it would make a better impression for the viewer to find out more about the film.
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