Thursday 18 October 2012

Film poster deconstruction: The last seven

The last seven film poster:


  • Mise in scene: uses of weapons and guns connote violence and death, gives the characters an aggressive impression and adds to an idea of bravado and power that the protagonists have.
  • Colour: the colours used are the typical reds and grey of  the thriller/action genre , use of such colours is effective in relaying the blood and gore involved in the film and it is likely we will use a similar colour scheme
  • Layout- Meduim shots of the main protoganist's have been layered at the top and bottom of the left hand side of the poster, this has the effect of drawing the viewers attention to this side of the poster.
  • On the other side of the poster is the title "THE LAST SEVEN" giving the name of the film and dragging the audiences attention to the other side of the poster, making the audience .
  • The middle close up shot of a man, shouting seems very primitive  due to his intense facial expression; his mouth is open wide as if he is roaring or shouting, this dramatic image placed right next to the text "THE LAST SEVEN" makes it appear almost as if the man is shouting the title of the film, making the words emphasised and emotive.
  • Also the faint text in the background, is written in typography which is small and slanted, suggesting a hand written note perhaps; this could be a possible hint to the plot of the film; it could be the letters of the men shown in the pictures?
  • On the top right hand side of the poster, is a list of the actors names in bold white font, using the same colour pallete as that of the title, keeping continuity. It also exploits the convention of using well known actors names as a promotional device for a new film.
  • The typography is slanted giving the impression of movement and speed, a possible reflection of the fast aced plot?
  • There is red paint splatter staining the walls; the use of the colour bright red makes the image a little surreal as it is incredibly vibrant, unlike a natural blood red, but still hoasts the same connotations of violence, gore and injury which is constantly exploited in the thriller, horror, action and slasher genre.

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