Target Audience

Determining the target audience was an important part of the research and planning development. Context and plot of the film would have to successfully attract the set target audience.

The following are a list of films and how they attract their target audience: 

• The Last House On The Left: This is a horror film with a slasher sub-genre which would not be suitable for young boys and girls but would be suitable for the target age range of 18-30. It would be mostly aimed at males as the graphics and violence in it would most likely attract this gender

• Exam: This is a thriller film which would be suitable for males and females 15-30. It would not be suitable for people under the age of 15 because it involves explicit language and offensive actions.

• Saw: This is a horror film that’s target audience would be 18+. It involves very explicit material and would not be suitable for anyone below the age of 18. This film would mostly target males because of the violence and graphics. 

• The Hunger Games: This is a thriller/action film targeted at 12 – 25 both male and female. This is because the film has main protagonists of young adults. It may not be suitable for people below 12 as it is about people fighting to the death in a forced event. This film includes young romance which is also aimed at this specific target audience.

• Arena: This is a thriller/action film targeted at a male audience because of the action, fighting and male protagonists. This is probably targeted at 18 – 30 because of the blood, language and explicit scenes.

Target Audience for our film: Akeldama

• My research findings on thriller films show that, for this genre, the typical target audience age range would be from a minimum of 15, depending on the graphics and sub-genre. 
• We have concluded that are target audience will be males and females 18-30 because, in our film, we want to include blood/gore, continuous weapon fighting and explosions.