Use of Technology

How has technology affected the film industry?

Strengths

• The internet has been a good place for distribution of film and TV programmes.
• The internet has been a wide source of information for people to use to find info and data while researching when producing a film.
• The internet can produce trends and research data of what the public are most likely to be interested in for a new film.
• The internet has become very dependent on because it is used by all ages of viewers worldwide.
• Search engines such as Google make it quick and easy to look up and find relevant info and data in production for a new film.
• The internet is seen as a production tool.
• New technology made viewing movies and TV programmes online possible and accessible.
• The internet can be used for audiences who have watched recent films/programmes and decided to add reviews of films.
• Reviews can influence people’s decisions of whether or not to watch the TV Drama. Good reviews can make the programme become more popular by contributing to marketing by word-of-mouth. It saves money for the marketing team.
• Social networks such as Facebook and Twitter make it more possible for audiences to distribute films and info to attract more people. People can share their views about the product online.
• YouTube channels make it easy for filmmakers to broadcast their work to a worldwide audience. Easier to access for audiences.
• 3D graphics, animation and innovative green screen technology is rising and becoming very popular.
• New camera technology has made TV programmes and films with High Definition and more professional.
• Computer-generated imagery (CGI) has vastly improved the quality of special effects and stunts to look more realistic than ever.
• Audiences can now buy films and TV programme series online just with a click of a button such as Netflix.com. It is convenient for some types of customers.
• IMAX is a system using film with more than 10 times the frame size of a 35mm film to produce image quality far superior.
• The power of technology has also been expressed in film and TV itself. Some films such as ‘@urFRENZ’ tell the audience how unreliable and dangerous the internet can be. It attracts a younger audience because they can relate to the internet based subject.
• Digital editing has affected the film and TV industry by introducing new ways in which to make things more realistic and more intriguing. Sense of realism increases.

Limitations

• Although, the internet can be unreliable as some data may not be true. Info is posted by anyone – not a reliable source so could affect research data.
• Bad reviews on internet can damage the reputation of a film or film company and prevent more people from watching the film.
• Even though the internet is very dependent on, it can be inaccurate, unreliable and dangerous.
• The use of new and reliable technology can reduce employment because it is a quick and easier way of getting the job done.
• The internet is a major source of copyrighted material such as certain movie streaming websites and Youtube.com. Viewers can watch movies online without having to pay the main producer.
• The film-makers cannot control what goes onto the internet by users. Valuable information may be leaked, and films/TV programmes may be uncontrollably pirated and streamed on the internet illegally. It is easier to make flawless copies with digital which is why it leads to piracy.
• Computer-generated imagery (CGI) has become more expensive due to it becoming more useful and has improved vastly.